Marketing With Promotional Products
A ‘promotional product’ is any item imprinted with a logo, graphic image, contact info or slogan. Promotional products are typically used to promote a company, organization, product, service, special achievement or event. T-shirts, coffee mugs, pens and key tags are popular examples, but just about anything you can imagine can be customized. In fact, we can source over 100,000 unique promotional items.
The advantage promotional products have over other media is that they often have a practical use that extends their lifespan. This ensures that your clients, employees and vendors will continually remember your business as they use your unique pen, mouse pad or travel mug. Promotional products are an excellent way to brand your company in the short term and over the lifetime of your most important relationships.
Read Our Articles on Gift Giving
Marketer Magazine, June 2010: Gift-Giving Strategies READ MORE>
Denver Business Journal, March 10, 2006: Ideal business gifts arrive all year, not just holidays READ MORE>
Promotional Business Gifts Really Work!
A 2006 survey revealed that 71% of business travelers at a major airport reported they received a promotional product in the last 12 months:
– 33.7% had the item on their person.
– 76.1% recalled the advertiser’s name that was on the product (only 53.3% recalled the name of a single advertiser in a newspaper or magazine they read in the past week).
– 52% did business with the advertiser after receiving the promotional product.
Source: PPAI Research study by L.J. Market Research
Have a crazy idea about where you could put your logo?
Contact us and we’ll make your idea a reality! How about a toaster that burns your logo on bread slices? Or a living plant that grows leaves with your logo on them? Or a microwave food container with your logo on the lid? If you can dream it, we can make it happen!